“Be a steel producer with outperforming bench mark in safety , human relations , costs and value creation and be responsible to the society “

“To lead the global market with quality products and services to create enduring value for customers.”

A business often operates with values that reflect the family's principles, long-term vision, and commitment to success. These values typically contribute to the company's culture, decision-making process, and interactions.

• Integrity: Upholding strong ethical standards, being honest, and acting with integrity in all business dealings.
• Quality: Striving for excellence in products or services to ensure customer satisfaction and loyalty.
• Customer Focus: Putting the needs and satisfaction of customers at the forefront of business decisions.
• Long-Term Vision: Focusing on sustainable growth and success over generations rather than short-term gains.
• Innovation: Embracing creativity and continuous improvement to adapt to changing market dynamics.
• Respect: Valuing all stakeholders, including employees, customers, suppliers, and the community, and treating them with respect.
• Transparency: Being open and honest in communication, particularly when it comes to financial matters and decision-making.
• Teamwork: Encouraging collaboration among family members and employees to achieve common goals.
• Adaptability: Being flexible and open to change, considering different perspectives, and learning from challenges.
• Social Responsibility: Taking responsibility for the impact of the business on the community, environment, and society at large.
• Empowerment: Empowering employees to take initiative, make decisions, and contribute to the success of the company.